Your voice is the asset
Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting, and that clients get to own their brilliance. The reasoning is practical. When a prospect reads your book and then meets you, the two should sound like the same person.
Big Impact Books has written that something strange can happen when accomplished people sit down to write: they become stiff and formal. Speaking about your work, the way you would with a client, avoids that. The interview format captures how you naturally explain things, then editing makes it read well on the page.

